XL8 Announces Advances in Media Caption Accuracy, Context

XL8
(Image credit: XL8)

SAN JOSE, Calif.—XL8 Inc., a Silicon Valley tech company that provides AI-powered Machine Translation technology, has announced new sets of Context Awareness (CA) language pairs that are designed to increase the translation and subtitling accuracy for localization service providers (LSP) using their technologies. 

XL8’s language pairs have been found to deliver new workflow efficiencies for LSPs in terms of less post-editing work and a 32% reduction in project delivery times, the company said. 

These newest models bring the company’s total number of context-aware language pairs to 40. By the end of 2022, all of XL8’s 73 engines will be context-aware, XL8 reported. 

XL8’s application of Context Awareness in its Machine Translation technology is designed to enhance the immersive experiences for audiences watching live or pre-recorded streaming or broadcast content, the company explained. 

XL8’s Context Awareness engine does what was previously the sole domain of humans, accurately considering the context of a conversation and evaluating the subtle differences of gender, slang, formalities, multiple word meanings, and other language intricacies, the company said. 

XL8’s Context Awareness technology focuses on “source language to source language” to create different and specific language pairs and, as a result, achieve higher levels of accuracy.

XL8 said that a third-party committee of content localization service providers tested the new models for translating from English to Latin Spanish using several categories of programming (e.g., sci-fi, comedy, food, travel, drama). The tests were conducted with and without the XL8 Context Awareness model applied.  While both sets performed well, the accuracy of XL8's CA model averaged 95.5% and the normal model average was 91.2% (a percentage change of +4.3%).

Overall, the Context Awareness model was more accurate regarding gender and formality consistency among multiple subtitles. While both performed well at providing coherent sentences, even when faced with misspelled words or odd phrasings, the Context Awareness model was more accurate with certain categories like food, where dishes were described in extreme detail with long lists of ingredients.

Linguists involved with the testing have regularly noted the improvements in their performance and accuracy by using the XL8 technology.

“XL8’s new Context Awareness engine has turned out to be a great ally for me,” said Gisela C., a linguist with 10 years of localization experience. “I was surprised to see how terms, genre and treatment are consistent throughout the files. The Context Awareness engines definitely had a positive impact on my performance, I can do more in less time! I certainly recommend it.”

The XL8 models also significantly improve project delivery times, especially important when LSPs need to deliver content in multiple formats and languages to an increasing number of platforms and viewers worldwide in less time and with fewer resources.

"The XL8 Context Awareness engines help my work as an editor, especially when it comes to quick translation and consistency throughout the file,” said Rido M., a linguist with seven years of localization experience specializing in Bahasa Indonesian and English. “It also helps with my time-efficiency since many short and long sentences need no more editing. We now have a reliable tool that's very helpful for today's fast-paced environment. I definitely recommend it.”

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.