TiVo Weapon of Ad Destruction No More?

Advertisers have found a way around the ad-busting TiVo. A new feature in the popular DVR will soon display a static pop-up ad while subscribers fast-forward through content. This new system "billboard" will launch in March. There was no indication on whether subscribers who pay between $10-$20 per month for the servic
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Advertisers have found a way around the ad-busting TiVo. A new feature in the popular DVR will soon display a static pop-up ad while subscribers fast-forward through content. This new system "billboard" will launch in March. There was no indication on whether subscribers who pay between $10-$20 per month for the service would get a break for the new "service."

Meanwhile, Congress is getting ready to vote on the omnibus Intellectual Property Protection Bill which has provisions tacked on that, if passed, could prevent users from skipping commercials on DVDs and recorded broadcasts, according to Public Knowledge, a public-interest advocacy group.

Marketing is not new to TiVo. The DVR tracks subscriber viewing--the Super Bowl incident is still the most replayed TiVo event to date.