NEW YORK—Super Bowl LIV between the Kansas City Chiefs and the San Francisco 49ers drew an estimated 102 million viewers, an uptick from 2019’s Super Bowl LIII, but that rising tide did not lift all boats.
According to TVT’s sister publication Next|TV, based off the numbers that Nielsen has provided, it concluded that under 1.4 million people streamed this year’s Super Bowl, which would be the lowest number since 2016. Last year, the number of streamers was 2.6 million.
For more information, read the full story on Next|TV.
Future US's leading brands bring the most important, up-to-date information right to your inbox
Thank you for signing up to TV Technology. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.