TORONTO-—A recent study conducted by the Hypothesis Group has found that Roku is the most popular streaming platform in Canada, with Canadians streaming more hours on Roku than another streaming device.
"The Roku brand is growing in Canada with introductions to new streaming devices, original content, and new Canadian entertainment with partners like CBC, Global News, and Crave,” said Arthur van Rest, vice president of international at Roku. “Providing simplicity, entertainment, and value is clearly resonating with Canadian consumers, who are choosing our platform to stream TV.”
The study was conducted by the Hypothesis Group among 2510 survey respondents in October 2021.
Roku’s “The Decade of Streaming” survey also indicates that streaming has been widely embraced in Canada with four in five Canadians classifying themselves as TV streamers.
The Roku platform is available in 20+ countries including Canada, U.S., UK, Mexico, Germany, Brazil, France, and more.
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George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.