NEW YORK—Major League Baseball has announced that the Peacock streaming service will become the exclusive home to a new Major League Baseball game of the week on Sunday mornings.
Beginning on May 8, Peacock will live stream an NBC Sports-produced baseball game for 18 consecutive weeks, with start times for the first six Sunday games at 11:30 a.m. ET and the following 12 Sunday games beginning at Noon ET.
Each game will also feature NBC Sports-produced pregame and post-game shows on Peacock.
The deal highlights growing interest among streaming services in live sports, with Apple and Amazon recently acquiring rights to packages of baseball games.
“As consumption habits continue to evolve, it is important for us to provide new ways for fans who are outside the cable bundle to watch MLB games,” said Noah Garden, Major League Baseball chief revenue officer. “This agreement marks an exciting new chapter to the extensive history of innovation between MLB and NBC Sports in delivering exciting baseball action to our fans.”
“We are excited to announce this multi-year partnership with Major League Baseball, which will exclusively offer Peacock subscribers a premium property in a unique time slot for the sport, while continuing NBC Sports’ rich baseball history,” added Pete Bevacqua, chairman, NBC Sports.
The first game (Chicago White Sox vs. Boston Red Sox from Fenway Park on May 8 at 11:30 a.m. ET) will be simulcast on the NBC broadcast network, with the remaining 17 games available exclusively on Peacock’s premium service.
On each of the 18 Sundays that Peacock presents a game, it will be scheduled as the exclusive home of live MLB action until 1:30 p.m. ET that day, when the remainder of the day’s schedule will begin, the MLB said.
Peacock will also feature classic MLB games, award-winning documentaries from the MLB Film & Video Archive, and highlight packages available on-demand in a new MLB hub.
George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.
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