OmniBus Systems is actively seeking new channel partners through the creation of the "OmniBus Partners Program." The program is designed to provide OmniBus customers with the highest level of service possible, whether they purchase their OmniBus products directly from OmniBus or through the approved dealer network, according to the company.
"System integrators and other resellers add a tremendous amount of value to the supply chain, and by providing them with factory training and other direct support the customer ends up winning," said Jim Howard, OmniBus' channel program manager. "IT systems and broadcast technologies are quickly merging and as OmniBus itself moves in that direction, it's important to have solid relationships with companies that can help to facilitate that synergy."
OmniBus' traditional automation and content management systems, and its new products, such as iTX, all require high levels of integration with other systems. The company said by strengthening its relationships with other manufacturers and authorized integrators who have the capability to integrate, design, and engineer solutions, OmniBus will be able to deliver more finely tuned solutions to its customers.
"With the systems integrator channel in place, OmniBus and its partners will see increased brand recognition throughout the broadcast market," said Howard. "As OmniBus expands, it will need the support of its partners in order to fulfill its customer commitments."
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