New Streaming Projections: 1B Users Globally in 2021

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LONDON—The dramatic pandemic-fueled increase in streaming will help the streaming segment pass the 1 billion SVOD user milestone in 2021, according to 

And as usual, money seems to be following eyeballs. is predicting that global SVOD revenues will hit $100 billion in 2024, up from a projected $71 billion in 2021, $59 billion in 2020 and $45 billion in 2019. is predicting that SVOD revenue will grow by a Compound Annual Growth Rate (CAGR) of 11.04% from 2021-2025.

The United States generates the most revenue from the SVOD segment, amounting to a projected $32B in 2021, followed by China as a distant second with $12B in 2021. Notably, the next three countries in the top five SVOD revenue rankings all registered revenues of under $3 billion, reported. 

The report also noted that SVOD will hit a global penetration rate of 12.9% in 2021 and that the number of SVOD users increased by 20.4% in 2020 reaching an estimated 958.6 million. 

Overall, is predicting that from 2021-2025, the number of SVOD users globally is expected to grow at a CAGR of 7.19% reaching 1.4 billion users by the end of the forecast period.

As of 2021, the United States leads the world in SVOD penetration rate at 45.7% followed by Sweden at 40.4%. The United Kingdom has a 35.5% penetration rate.

Commenting on the figures, Rex Pascual, editor at, noted that “the popularity of streaming services like Netflix was already well-recognized even before 2020’s pandemic. But the lockdowns imposed all over the world caused a spike in engagement that exceeded even the most liberal of projections. Expect the segment to build on this momentum as it looks to take over broadcast media in the coming years.”

More data can be found here

George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.