NBC Universal Leaves iTunes, Joins Amazon’s Unbox

NBC Universal has made a deal with Amazon.com to offer its TV content on Amazon’s Unbox, the Seattle-based company’s digital video download service.
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NBC Universal has made a deal with Amazon.com to offer its TV content on Amazon’s Unbox, the Seattle-based company’s digital video download service. NBC shows now available on Amazon Unbox include “The Office” and “Heroes.” It will also have the new fall lineup.

The agreement comes on the heels of last week’s news that NBC was not renewing its contract with iTunes. NBC and Apple Inc. failed to reach an agreement over the pricing, which would have increased the download fee from $1.99 to $4.99 per download.

Apple also said in a statement it didn’t want to leave its customers stranded in the middle of the season once the contract with NBC ends in December. Therefore, Apple said it wouldn’t sell NBC shows for the upcoming season on its iTunes store.

Amazon Unbox and NBC Universal are offering customers its shows for a fee of $1.99 per episode, as well as a variety of other content packages. Starting Sept. 10, Amazon Unbox customers can download for free—prior to their network premieres—the pilot episodes of NBC’s new shows “Bionic Woman,” “Chuck,” “Journeyman” and “Life.” New episodes will be available on Amazon Unbox the day after they air on TV.

These NBC Universal shows are part of a growing selection on Amazon Unbox that includes more than 10,000 television shows, movies and other video content for rent or purchase.

“Our customers can now enjoy their favorite NBC Universal shows either on their personal computer or on their TV through the Amazon Unbox on TiVo service,” Bill Carr, Amazon.com vice president for Digital Music and Video.

NBC Universal’s networks include USA Network, SCI FI Channel, Bravo, Telemundo, mun2, NBC Sports, and NBC News.