Muvico Entertainment, which has 13 theater locations and a total of 248 screens, will outfit its existing and new movie complexes with Sony’s 4K projection technology under the terms of an agreement announced in mid-October with Sony.
The rollout is due to begin this winter with the opening of Muvico’s Thousand Oaks, CA, facility. The agreement covers existing Muvico theaters, which will be upgraded to the digital technology, as well as future locations.
In addition to committing to Sony’s 4K projectors for its full conversion to digital, the exhibitor plans to use a range of Sony products in its facilities. These include LCD displays in lobby and concession areas for digital signage, menu boards and full-motion video trailers as well as VAIO computers, PlayStation gaming systems and security cameras.
For more information, visit www.sony.com/news.