Sony has announced the first UK deal for Sony's XDCAM EX — PMW-EX1 camcorder with UK Sony specialist dealer Mitcorp, who became the very first volume buyer of the compact camcorder.
The camera's features and the use of solid state throughout the XDCAM EX range convinced Mitcorp Business Development Manager Dennis Lennie that demand would be high and therefore an order of this size was required to ensure Mitcorp's customers are amongst the first in the market to take delivery. The deal saw Mitcorp purchase 100 units in total, a large percentage of which are to satisfy orders that have already been placed.
"We firmly believe Sony's latest addition, the PMW-EX1, provides our customers with all the benefits that tapeless technology has to offer without having to dramatically alter their familiar tape based working practices", Lennie said. "The EX-1 offers programme makers the choice to shoot solid state with realistic recording times of 50 minutes per 16 GB card and full 1920×1080 HD resolution at 35 Mbps. ... We believe the PMW-EX1 XDCAM EX camera will allow those familiar with the Z1 to migrate to HD solid state, seamlessly".
