KXRM-TV Adds Newscast

Fox affiliate puts evening news back-to-back
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COLORADO SPRINGS, COLO.: Fox affiliate KXRM-TV in central Colorado added a 6:30 newscast to the schedule this month. the affiliate, owned by Barrington Broadcasting, added a 30-minute broadcast following one already established at 6 p.m. The new broadcast was launched Sept. 16, and according to KXRM, is the area’s only local news at that time slot. The idea is to catch commuters who can’t make it home for the 6 o’clock news.

The stations 9 p.m. news anchors, Joe Cole and Stephanie Pytlinksi, are handing the 6:30 duties now as well. The station also has a morning news show that airs from 6 to 9 a.m. weekdays, and was given props by the Colorado Broadcasters Association.

KXRM said the new 30-minute broadcast “features local and national news, evening breaking news, previews of the late night news when necessary, and on-air guests as news topics call for special appearances.”

More local news strategies:
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June 19, 2009: “WNBC Replaces Newscast with Fashioncast”
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April 22, 2009
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