PORTLAND,ORE.: June was a high-water mark for video-on-demand, according to multiscreen metric taker Rentrak. The firm counted 589 million transactions from reporting cable TV providers during the month, generating an average of 16.5 minutes of on-demand viewing per day for each active set-top box. Viewing time was a shade below 15 minutes for April and May; around 15.6 in March and 16 in February.
June’s total transactions represented a 15 percent increase over last year, Rentrak said, and a 16 percent increase in the number of unique set-top boxes accessing video-on-demand. Free VOD kids content generated 7 percent more traffic than in May, its strongest month of the year with more than 106 million transactions.
Rentrak said June is historically a strong month for transactional, on-demand viewing, and this year’s results bear out the trend, with June as the busiest month for VOD so far in 2009.
Future US's leading brands bring the most important, up-to-date information right to your inbox
Thank you for signing up to TV Tech. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.