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Joseph Widoff Named SBCA Executive Director

The Satellite Broadcasting and Communications Association has appointed public broadcasting veteran Joseph Widoff its executive director.

Widoff, who kicked off his public broadcasting career at the Corporation for Public Broadcasting has spent more than 30 years in television and radio broadcasting, technology and education. In addition to serving in senior leadership positions at two public broadcasting stations—WHRO and WETA—he worked at the Advanced Television Test Center, the facility which tested digital transmission systems for the FCC.

Widoff has served on several boards, including ones focused on improving early childhood education. He was also elected as a “DTV Pioneer” by the Consumer Electronics Associations and has been recognized by both NTIA and PBS for his leadership in the digital television conversion.

The SBCA board of director’s executive committee said in a joint statement that, “Joe Widoff has a demonstrated track record of leadership and entrepreneurship throughout his career. His strong managerial and financial skills, in addition to the depth of his knowledge about the broadcasting industry, technology and education make him an ideal fit for SBCA’s needs as we move to raising the visibility and impact of the organization.”