ING Direct installs digital signage display at Chicago location

ING will use the installation to help project its brand as a combination of high-tech and innovative marketing.
Digital signage in ING’s Chicago café location

Financial institution ING Direct will install a new digital signage system at its Chicago location. The branch is located within the Chicago café, and the new system is intended to deliver the company’s messaging to passers-by in the street.

More than 500 customers a day visit the ING Direct Chicago café. The company views itself as a combination of high-tech and innovative marketing and thinks these recently-installed Rise Vision networks furthered that image. ING Direct creates unique concepts for each of its café locations, and chose a variety of digital signage displays from Rise to build customer interaction and strengthen its brand as an innovator in the use of technology.

The company has no brick-and-mortar branches, and connects with customers online and via phone and mail. Its cafés enable customers to use computer terminals to conduct banking transactions, meet with other customers and enjoy a cup of coffee. The new Chicago café features a series of seven LCDs operating as one cohesive unit facing the street, which enables pedestrians to see a variety of information on mortgage rates, bank products and the café’s daily coffee drink specials.

The LCDs are networked using multi-display graphics cards developed by Matrox Graphics, each of which can control the output of up to four LCD screens. ING can configure the Matrox QID cards to display a different graphic on each screen, or to synchronize the screens so that one large graphic stretches across all screens. Displays located on the inside walls of the café feature plasma screens that network with an LCD touch screen to enable customers to watch interactive tutorials on mortgages or other bank products.

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