IBC2023: IMAX and Prime Focus Expand Partnership to Streaming

Prime Focus Technologies logo
(Image credit: Prime Focus Technologies)

AMSTERDAM—IMAX Corporation and Prime Focus Technologies (PFT) have announced that they are expanding their strategic relationship beyond theatrical and into the streaming ecosystem.

Under the new agreement, IMAX will expand access to its Stream Smart technology to PFT customers across Europe, Asia, and Australia. The expanded partnership will dramatically increase the global availability of Stream Smart, which helps streaming platforms deliver maximum picture quality while significantly reducing distribution and storage costs, the companies said. 

"We are thrilled to deepen our partnership with IMAX, an industry trailblazer with a remarkable legacy of revolutionizing the global entertainment industry," said Ramki Sankaranarayanan, Global CEO of PFT. "For over a decade, CLEAR, our flagship product, has spearheaded digital packaging and delivery services for prominent streaming platforms worldwide. CLEAR & Stream Smart will help optimize our customers' encoding pipeline, so they deliver better streaming quality while optimizing CDN & storage costs."

"Many of Hollywood's biggest streaming platforms use Stream Smart to ensure quality and reduce costs, and we're excited to work with our partners at PFT to extend the reach of our technologies throughout key markets in Europe, Asia, and Australia," said Vikram Arumilli, general manager of streaming and consumer technology at IMAX. "Our suite of streaming technology products, including Stream Smart, provides a best-in-class service for direct-to-consumer broadcast and streaming companies, and PFT's' ability to leverage this for their customers is a win-win for both organizations."

PFT and its parent company, DNEG, are industry leaders providing a full suite of technology and creative solutions, including IMAX post-production and 3D mastering.

IMAX and DNEG joined forces in 2022 for post-production, which included Indian films like Jawan, Pathaan, and RRR. This extended partnership will build upon the established theatrical relationship between IMAX and DNEG to develop a comprehensive video optimization solution. Stream Smart is an enterprise software product designed to deliver the best image quality and optimize delivery to unlock cost savings. This product was built from cutting-edge scientific advancements, state-of-the-art engineering, trusted studio relationships, and rooted in a real-world at-scale Emmy-winning collaboration with Disney Streaming Services and SSIMWAVE, the companies said. 

Stream Smart will be the centerpiece of the IMAX showcase at IBC 2023. See IMAX will be at booth 3.C67.

PFT will be at booth 3.C23.

George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.