Estrella Media Adopts Zixi For Live Linear IP Distribution

Estrella Media
(Image credit: Estrella Media)

WALTHAM, Mass.—Zixi has announced that Estrella Media’s EstrellaTV, has adopted Zixi to move from satellite to primary distribution over IP, broadcasting live linear channels to affiliates across the United States. 

"Zixi is the industry leader for the delivery of live IP video, and they showed why in every step of the process,” said Brian Kei, COO/CFO, at Estrella Media.  “The Zixi team quickly helped us architect the workflow, test the deployment and rapidly move to production, which will benefit Estrella Media operationally and economically.”

Launched in 2009, EstrellaTV has grown to 15 operated stations and 35 broadcast affiliates with national carriage agreements with major cable and satellite operators. 

Zixi was chosen for the deployment because of the advanced telemetry provided by the ZEN Master control plane for monitoring and orchestration, error free ultra-low latency delivery, consultative expertise and Zixi enablement of Harmonic devices. 

With a simple software update, Estrella Media was able to switch on Zixi and leverage the hardware infrastructure compatible with their new IP-based workflows, the companies said.  

The Estrella Media team is also able to orchestrate, monitor and manage their live streams at scale by using Zixi’s ZEN Master control plane and to centralize access to Zixi-enabled devices in the field, all from within ZEN Master. 

With its alerting system and source graphs that visualize stream health and analytics, administrators can easily investigate issues across all Zixi endpoints from within ZEN Master, shortening time and effort when conducting root cause analysis, the companies said. 

“We are ecstatic to be able to help Estrella Media transition to IP workflows and realize operational flexibility and dramatic savings," said Alexandra Giusto, senior director of business development, Zixi.  “ZEN Master provides Estrella Media the ability to manage and monitor stream deployments across this complex network to ensure broadcast-quality content delivery and quickly scale as needed."

Zixi will next be exhibiting at the 2023 NAB Show. To learn more and to book a meeting please visit Zixi at NAB 2023 visit

George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.