Cox Adopts Hybrid Trucks

Atlanta media empire continues quest for green savings
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Cox Enterprises bought a fleet of hybrid bucket trucks to cut down on fuel costs. The Atlanta media conglomerate said it purchased nine International Durastar Hybrid Bucket Trucks from Navistar, which are expected to provide fuel savings up nearly 60 percent, or up to $6,000 and roughly 14 tons of greenhouse gases annually.

According to Cox, it possesses the 13th largest fleet in the country--more than 15,000 vehicles; 1,400 of them bio-diesel and 257, hybrids. The bucket trucks will be deployed by Cox“s broadband and cable systems in Hampton Roads and Springfield, Va.; New Orleans; Oklahoma City; Orange County and San Diego, Calif.; Phoenix and in Rhode Island.

Cox Enterprises launched a green initiative eight years ago to reduce the company“s carbon footprint by 20 percent over 17 years. The company, which owns and operates 15 TV stations, applied the philosophy when upgrading WPXI-TV in Pittsburgh for digital operations. Television Broadcast reported on this and other industry green initiatives in the January issue.