The latest happenings from around the world of sports

Business highlights from around the world of sports on television, video and the Internet
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PGA extends NBC television rights
NBC Sports has reached a new agreement with The PGA of America to extend television rights of the Ryder Cup and the Senior PGA Championship through 2014.

Sky Interactive bets on Sysmedia
Sky Interactive has contracted with SysMedia to supply core infrastructure technology for the launch of Sky’s Sports Betting Zone, which will deliver up-to-the-minute sports news, results and statistics as well as access to the major bookmakers offering interactive betting services on the Sky platform.

For more information, visit www.sysmedia.com.

Gulf South Conference announces TV package
Comcast/Charter Sports South will televise nine Gulf South Conference football games this fall. Seven will be simulcast on Cox Sports. The television package was announced this week at the NCAA Division II conference’s meeting in Hot Springs, AR.

SUM names ESPN worldwide TV representative
ESPN has reached a multi-year agreement with Soccer United Marketing (SUM) to serve as the exclusive worldwide television representative for the U.S. Men’s and Women’s National Team home matches, including World Cup Qualifiers and friendlies.

HDNet extends transponder usage pact
HDNet has extended its multi-transponder agreement with PanAmSat to provide satellite delivery of the HDNet programming networks to U.S. cable and direct broadcast satellite (DBS) providers through January 2021.

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