Shanghai Media Entertainment Group (SMEG) debuted its Dolby Digital 5.1 service on its Orient Movie Channel at the Shanghai International Film and Television Festival last month.
Since 2003, SMEG has been preparing for the advent of surround sound broadcasting in China by training mixers to produce content in 5.1 and upgrading facilities to handle the new audio streams. SMEG's movie channel was selected for the kickoff of its 5.1 broadcasting service because of the growing library of Dolby Digital 5.1 encoded films coming out of the Shanghai Film Studio.
To demonstrate the Orient Movie Channel's new Dolby Digital surround sound broadcast capability, SMEG set up 15 sites at the Shanghai International Film and Television Festival where attendees could experience Dolby Digital 5.1 programming presented live over the newly upgraded digital cable services. SMEG also successfully conducted a trial broadcast of its HD channel in Dolby Digital 5.1 at the festival.
For more information, visit www.dolby.com.