The sports arena has always been a major venue for advertising and marketing, and now that most major arenas are decked out with elaborate HD LED screens, the arena is inherently a site for potential digital signage promotional campaigns in conjunction with highlights, replays and stats that play on big screens.
This is now true in Western Canada as Orca Bay Sports and Entertainment recently unveiled plans to install a new multimillion-dollar enhancement to the video boards at Vancouver's General Motors Place. They will replace the existing scoring and video display system with an integrated system. General Motors Place is one of the most active sports and entertainment venues in North America, and is the home of the Vancouver Canucks of the National Hockey League.
The new center-hung design incorporates Daktronics high-resolution ProStar LED technology with pixels on 10mm center-to-center spacing. Each of the four main video displays will measure approximately 14ft high by 24ft long, with the company’s Pure Pixel resolution exceeding 300,000 pixels per screen. The main video screens have a width to height ratio that matches the HD standard 16:9 aspect ratio.
Flanking each main video display are additional full-color LED displays to present game scores, times and statistics. Each will measure approximately 13ft 6in high by 5ft wide. Large circular ProAd displays will be suspended above and below the main video screens. The top ProAd display will measure approximately 3ft high by 149ft in circumference, while the bottom display’s circumference will come out to approximately 3ft high by 104ft.