FremantleMedia deploys Artesia DAM - TvTechnology

FremantleMedia deploys Artesia DAM

The system will dramatically speed up access to programs for broadcast customers in countries around the world
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The initial implementation of Artesia DAM will give the company's sales staff and broadcasters around the world immediate access to shows shortly after they are broadcast.

Open Text, a provider of enterprise content management software, announced at NAB that FremantleMedia, a major international producer of television programs, has implemented Open Text's Artesia Digital Asset Management solution in a new Web-based system for broadcasters.

At an NAB announcement, the company said the system will dramatically speed up access to programs for broadcast customers in countries around the world. From a Web-based application, all of FremantleMedia's regional offices have the ability to preview more than 1,000 hours of programming as well as new shows in the more than 20 countries where FremantleMedia has production offices. The solution initially supports the worldwide drama department and will soon scale across other departments.

An important aspect of its business, FremantleMedia said, is identifying and selling formats globally. For example, the company reviews programs when they are aired and determines whether the programs have potential for remarketing in other markets.

A recent example is “The Apprentice,” which FremantleMedia brought to the UK and other international markets. A traditional format like “The Price is Right,” took about 40 years to get to the point where it is now broadcast in 40 different countries. Today, improved communications and digital broadcasting mean that a format like “Pop Idol” in the UK has reached 30 countries in three years. By using Artesia DAM, the company is attempting to compress this time even further.

The initial implementation of Artesia DAM will give the company's sales staff and broadcasters around the world immediate access to shows shortly after they are broadcast. Currently, this is done by the distribution of DVDs, which results in significant delays.

For more information, visit www.artesia.com.

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