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Danish retailer conducts successful digital signage trial

After a one-store, 10-screen pilot, retailer Matas will roll out in-store signage systems in two additional Copenhagen retail locations.

Danish retailer Matas recently completed a pilot program that replaced its static backlit in-store signage with LCD displays and a video projector powered by 10 MediaXtreme MX5 digital signage controller/players provided by Keywest Technology. The digital signage was deployed in late 2004 by systems integrator Dansk Data Display at a Matas retail store in Copenhagen.

Matas ringed the top of its store with LCD displays and strategically stationed smaller LCD panels as end caps on shelves. The digital signage pilot included displays with video, overlay text announcing specials, and blend in graphics, including digital still images and digital merchandising posters. The video projector was trained on a translucent screen at the front of the store to attract traffic from outside.

Based on the success of the pilot, Matas plans to deploy digital signage to two more stores in Copenhagen.

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