Changes in Bloom at NAB2007

Attendees of NAB2007 should bring their walking shoes. A new year at the NAB convention brings a new, larger floor layout, among other changes, to the world’s largest electronic media show.

(click thumbnail)NAB2007 Exhibit Floorplan
NAB2007, scheduled for April 14-19, features not only an all-new layout, but also detailed exhibit categorization systems. These new systems, according to NAB, are designed to accommodate the full spectrum of electronic media, including emerging technologies such as mobile and IPTV.

“NAB2007 will feature an exhibit floor spanning nearly 860,000 square feet,” said NAB Spokesman Kristopher Jones. “To reflect the continued growth [of the show] the exhibit floor has been reorganized to build upon its continued evolution to a convention that showcases the full range of tools behind electronic media.”

Jones promises an exhibit floor layout that’s a “more dynamic reflection of the current marketplace” at NAB2007. “This will make navigation easier for attendees while more evenly distributing major, anchor exhibitors.”

NAB said the conference has simply outgrown its current configuration, and will now utilize all of the LVCC North Hall, instead of just the eastern half as it has in recent years. This includes both floors of the South Hall, and all of the Central and North Halls. RTNDA@NAB will remain at the Las Vegas Hilton.

Product categories include Acquisition & Production for cameras, lenses, lighting and grip and ingest technologies. Post-Production includes video editing, graphics, animation, special effects, software and hardware, audio editing and music and sound libraries. Management & Systems includes products such as video servers, systems integration, database technologies and digital asset management. In Distribution & Delivery convention-goers will find transmitters and towers for television, radio broadcasting, satellite technologies, cable, fiber, IPTV and mobile video and streaming products. The Display Systems category offers projection equipment, LCD and plasma displays along with digital signage. In Pro Audio, products include audio recording and mixing equipment, encoding and compressions technologies, with Radio featuring the entire spectrum of products and services for analog, digital and streaming radio. Attendees looking for ENG vehicles, outdoor signage, satellite services and power generation and production equipment with find them in the Outdoor Media & Equipment category.

The North Hall will feature Radio, Pro Audio, Management & Systems and Acquisition & Production exhibitors. The Central Hall offers exhibitors featuring Delivery & Distribution and Acquisition & Production products.

In the lower level of the South Hall are the exhibitors with products for Post-Production, Display Systems and sound libraries. In the upper level of the South Hall attendees will find Management & Systems and Acquisition & Production products and services on display. The Outdoor Media & Equipment exhibitors can be found outside in the Orange Lot.

Pettigrew is a freelancer at WTOP Radio and at XM Radio, both in Washington.