Atlas, a provider of digital marketing technologies, and SeaChange International, have announced a relationship to co-develop a comprehensive advertising campaign management solution for on demand television.
Atlas recently launched Atlas On Demand, a new division focused on providing advertising, campaign management, and measurement solutions for on demand television.
The collaboration enables advertisers to tap on demand advertising opportunities with an automated set of campaign management and reporting tools integrated with the SeaChange VOD system. The technology addresses the full range of the on demand lifecycle, in turn meeting the needs of advertisers, programming networks and television operators.
SeaChange’s VOD technology, a platform incorporating its MediaCluster servers and automation software, enables broadband operators to deliver on demand programming services. Atlas On Demand equips advertising agencies and large direct advertisers with the end-to-end workflow needed to deliver effective on demand marketing campaigns.
The on demand advertising technology consists of integrated applications for media planning and buying, optimization, ad decisions and analytics.