XR

Latest about XR

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XR Launches XR ONE Ad Ops Platform

By George Winslow Published

The AI-powered platform connects every stage of advertising operations

Business
25 Words or Less logo
Fox TV Stations Bypass Satellite for Live Game Show Run

By Phil Kurz Published

XR, LTN power IP delivery of 38 interactive “25 Words or Less LIVE” episodes to 18 stations

IP & Networking
Vizrt
Vizrt To Feature Newly Introduced AI Keyer At 2026 NAB Show

By Phil Kurz Published

The Vizrt AI Keyer eliminates green screens, complex lighting and chromakeying

Virtual Production
xR
Big Blue Marble Partners With HISPlayer For Immersive XR

By TV Technology Staff Published

The joint offering combines Big Blue Marble’s Cloud Video Kit and Cloud DRM with HISPlayer’s advanced XR playback technology

Streaming
XRSA
XR Sports Alliance Announces New Members

By TV Technology Staff Published

SPORTS MLSE, Vegas Golden Knights, Pro Climbing League, FansXR and Focal Point VR join the XR sports-advocacy group

SPORTS
xR
Have We Reached the XR Tipping Point?

By Lucy Trang Nguyen Published

OPINION High-quality devices are now powerful and affordable enough to enable truly compelling experiences

OPINION
XR graphic showing its solutions
Study: Only 1 in 10 TV Ads Use Accessibility Features

By George Winslow Published

Inaccessible ads cost brands millions of lost impressions, impacting reach and consumer spending according to a new study from XR

Insights
HDMI v2.x cable
HDMI v2.2 Targets XR Apps

By TVT Staff Published

Products New technology enables higher quality options now and in the future for content producers such as TV, movie and game studios, while enabling multiple distribution platforms

Products
YES
Gamification in Broadcast: It’s All About the Eyeballs

By Pino Barile Published

OPINION Advanced visuals that resemble video game graphics in broadcast, especially within sports, are everywhere

OPINION
Hunan
The XR Revolution is Here – Why U.S. Newsrooms Should Take Note

By Peter Provost Published

Peter Provost, founder and director of design at Provost Studio on advancements in extended reality for broadcast

Production
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