At NAB 2008 Triveni Digital, a subsidiary of LG Electronics, will be involved in several MPH in-band mobile digital television (DTV) technology demonstrations hosted by Harris, LG Electronics and Zenith.
Showcasing advertising applications for digital signage systems, Triveni Digital’s SkyScraper point-to-multipoint content distribution system will support delivery of MPH-encoded content via a local Sinclair Broadcast Group television station to an MPH receiver traveling around Las Vegas in a stretch Hummer limousine.
In addition, a Triveni Digital Ensignia digital signage solution will enable display of video content, along with a live ticker and a continually updated advertising panel, onboard the moving vehicle.
MPH leverages the ATSC digital television broadcast standard to enable delivery of broadcast-quality video to personal DTVs, mobile phones, laptops, in-car infotainment systems, PDAs, and other portable media devices, whether used by a pedestrian or passenger in a moving vehicle.
Triveni Digital will showcase additional digital signage systems at the Harris booth (#N2502) and within the ATSC Hot Spot (LVCC South Hall, Upper Lobby).
For more information, visit www.trivenidigital.com.