NASHVILLE—At The 48th Annual CMA Awards—airing live on the ABC Television Network Nov. 5, from the Bridgestone Arena in Nashville—mobile production specialist TNDV will take the reins on the production of CMA Backstage Pass. This live, multi-camera streaming media experience will give viewers the ability to use their tablets and mobile devices to get an exclusive look at what’s taking place behind the scenes before and during the live CMA Awards telecast.
With 13 HD cameras dedicated to CMA Backstage Pass, viewers will see many angles of activities off-stage, starting with the Red Carpet from 5 to 7 p.m. Central Time. From 7 to 11 p. m., viewers can switch between cameras backstage, in the main broadcast truck and in the press room where the stars appear after receiving their awards.
“The main goal of CMA Backstage Pass is to give fans an in-depth view into what their favorite celebrities are up to during the show. It also provides an unprecedented look into the behind the scenes workings of a major international awards show,” said Lacey C. Devlin, producer for TNDV and Backstage Pass. “Watching the live broadcast is just one part of the experience fans are searching for. In the age of social media, fans want to know every detail—every inside joke, every off-camera event and other candid moments that make the stars more interesting and relatable.”
This stream, which will unfold in real-time parallel to the main ABC-TV special, will give viewers additional content about the celebrities and let viewers share the experience with others on social media. Viewers can experience CMA Awards Backstage Pass by downloading the WatchABC app, available on iOS, Android, Windows Phone and more.
TNDV will switch between 13 cameras from its 40-foot HD truck, Aspiration, which will park next to the main broadcast production truck producing the CMA Awards. The CMA Backstage Pass camera inside that main mobile unit will let viewers watch the CMA Awards from the perspective of the main truck producing the live show. Additionally, TNDV is also producing special, behind the scenes packages to give fans an exclusive look at how the stage was built, the stars’ dressing rooms and how the City of Nashville prepared for the CMA Awards, the biggest night in country music.
“This year’s Backstage Pass will be unlike anything ever done for the CMA Awards,” said Nic Dugger, owner and president of TNDV. “While TNDV was integrally involved in last year’s second-screen experience, called CMA 360, this year we plan to ‘kick it up a notch’ by adding more cameras, more talent and more unfettered access to the Red Carpet and candid backstage moments. Our multi-camera webcast, which takes place right alongside the main broadcast, includes a 20-member crew, an expanding side HD truck, and a complex single-mode fiber optic infrastructure dedicated solely to Backstage Pass.”
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