Terk Unleashes 'Reception Center'

In an effort to bring consumers up to speed on the mysteries of over-the-air HDTV reception, Terk Technologies has come up with an "HDTV Reception Center," an in-store education tool it says will take the guesswork out of buying the right antenna.

At the same time, the company announced the release of three new outdoor antennas designed for HDTV.

The Reception Center is series of graphic charts for wall-mounting or other installation that answer some of the basic consumer questions, like "What is HDTV" and "What is the right antenna for me?" The package includes pocket-sized reference cards for retail workers to keep their information straight.

The package is not overly high-tech; among other things, it directs customers to Terk's Web site to find the right antenna for their location.

The new antennas, made by Winegard Co., and ranging from $99.95 to $199.95, include a small, four-bay bow-tie UHF antenna; and medium and large directional UHF/VHF/FM antennas.