Solutions for Media (S4M) has further broadened the capabilities of its media analysis system, EasyMedia PRO. It now allows a more detailed display of ratings development according to selected target groups. At IBC2008, S4M debuted for the first time the new features of the SyncView video module.
EasyMedia PRO is S4M’s software solution for media research and analysis. The system provides immediate ratings analysis. Information can be individually filtered, graphically displayed and studied via standard Web browser.
SyncView is EasyMedia’s video module and combines ratings information with video; audience statistics are graphically displayed on the PC in combination with video from multiple TV programs airing simultaneously. At a glance, users may view what’s showing on each channel along with the development of the corresponding ratings.
For more information, visit www.s4m.com.