PFT Adds Microsoft Azure Cloud Tech to Clear Media ERP Suite

NEW DELHI—A new partnership between Prime Focus Technologies and Microsoft has come to be in the attempt to strengthen PFT’s Clear hybrid cloud-enable Media ERP suite. Clear, which PFT reports handles up to 1.5 million hours of content, will now be combined with Microsoft’s Azure Cloud Services to be implemented across global regions covered by Azure.

This deal will begin with the immediate migration of all consolidated data storage to Azure before the migration of core Clear Media ERP to Azure couple with Microsoft’s Cognitive Services. The companies plan to work together on the go-to-market approach, which will seek to help clients migrate to the cloud.

Clear will now be available through Azure’s 42 regions, allowing M&E organizations to manage workflow orchestrations across the entire content supply chain of one system, including processes like acquisition, review and approval, cataloging, QC, mastering, distribution, promos and localization.