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Pharos delivers easier channel promotions with Mediator 4

Further expanding the capabilities of the Mediator content management platform, Pharos has developed a new event template-driven promotions feature to enhance its integrated Playtime playout option. The Playtime Event Templates manage complex secondary events such as "coming up next" graphics and channel promotions as a single business process. This significantly reduce the risk of on-screen errors when scaling up for multichannel and multilanguage expansion, streamlining the creation and delivery of complex graphics. Crosschannel promotions can also be managed using the same processes. The event templates also extend this workflow to produce promotions cost-effectively for new distribution platforms such as VOD, IPTV and mobile, alongside linear playout.

This key new feature is compatible with both discrete server and graphics air-chains and the latest channel-in-a-box graphics servers from leading third-party manufacturers and can be directly integrated with third-party channel management, traffic and scheduling systems.

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