At last month’s Mobile World Congress in Barcelona, Surf Communication Solutions featured its new multimedia platform, OnSurf, for adding rich media mobile advertising into streaming video. OnSurf's real-time video content adaptation enables services like mobile TV, VOD, ad-funded content, personalized services and Web-to-mobile video repurposing. Targeted ads open up new revenue opportunities for operators, while extensive personalization features increase service "stickiness."
OnSurf's real-time content transcoding enables instant, on-the-fly targeted ad insertion into multiple simultaneous content streams. This allows real-time content adaptation for individually targeted advertising — including interactivity for on-the-spot response — to thousands of concurrent users across different types of mobile handsets.
The system supports banner and video ad overlays, interactivity, text on video, pre-roll and post-roll insertion as well as midstream advertising. In addition, by tracking user response to specific campaigns, OnSurf enables real-time collection of ad metrics. A dynamic bit rate adaption process handles fluctuating mobile network conditions while maintaining service continuity.
For more information, visit www.surf-com.com/mobile-multimedia-platform.html.
