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Broadcast Traffic Systems to unveil BTS Express traffic management system

Broadcast Traffic Systems (BTS) will introduce BTS Express, a downloadable broadcast traffic management system based on the BTS Enterprise application, at IBC2009.

A modular package, Express provides traffic and ad sales management for single- or multichannel presentation suites and playout centers.The entry-level application is designed for broadcasters who require an efficient, affordable and scalable means of media-traffic control and supervision. It is based on three modules that together provide the features necessary to manage advertising sales and traffic, including program planning, traffic scheduling, transmission scheduling, as-run scheduling and media management.

The basic Express System module consists of the infrastructure required to operate a single channel. The Express Scheduling option adds a media library, program library, promo library, long-term scheduling and presentation scheduling. The Express Sales option incorporates all the facilities required for sales administration, contract management, sales finance and invoicing.

See Broadcast Traffic Systems at IBC2009 in Stand 3.B21.