DTV Message Hits the Gas Pumps

NAB’s message about the DTV transition will reach you wherever you are—even if you drive away from the house to avoid TV.

PumpTopTV, which programs video screens atop some 6,500 gas pumps at 720 gas stations, has been running NAB-produced DTV education spots since mid-November, which should give Americans another thing to talk about at Thanksgiving—especially with the crashing price of gasoline.

PumpTopTV is driving the message in the New York, Los Angeles, Chicago, Philadelphia, Dallas-Ft. Worth, San Francisco, Boston, Houston, Phoenix, Sacramento and San Diego markets. Spanish-language versions are planned for California, Arizona and Texas.

“With television messages driving awareness of the DTV transition, our new partnership with PumpTop TV provides an exciting and innovative way for broadcasters to extend their consumer education efforts outside the home,” said Jonathan Collegio, NAB vice president for the DTV transition.

The spots will run until the end of full-power analog broadcasts Feb. 17.

PumpTop TV delivers a variety of programming on daylight-viewable LCD screens mounted on top of each gas pump. PumpTop TV estimates that more than 70 percent of consumers fill their tanks 1.5 times per week and spend an average of six minutes refueling.