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Digital Rapids Takes H.264 Encoding and Streaming to New Heights with Real-Time HD Support

September 12, 2008 -- IBC 2008, Amsterdam, Stand 7.G41: Digital Rapids -- a leading developer of solutions for bringing television, video and movie content to the latest generation of viewing devices -- today unveiled new real-time, high definition encoding capabilities for the Digital Rapids Studio AVC Encoder software. Combining the real-time performance previously only available in hardware encoders with the feature and format flexibility of a software-centric solution, the Digital Rapids Studio AVC Encoder will support H.264 ingest, encoding, transcoding and streaming in high definition formats including 720p, 1080p and 1080i. The enhanced HD H.264 capabilities will also be available in upcoming models of the StreamZ Live family of live streaming encoders.

Digital Rapids Studio AVC Encoder is an optional module for Digital Rapids' StreamZ and StreamZHD media encoding servers and the Digital Rapids Transcode Manager enterprise-class transcoding software, providing premium-quality video encoding in the H.264 (AVC, or MPEG-4 Part 10) compression format for distribution across multiple viewing platforms. StreamZ Live encoders bring the same outstanding output quality and reliability to a dedicated live streaming platform.

"Until now, users of the H.264 compression format have been forced to choose between the flexibility and feature-richness of software-based encoding solutions, and the real-time performance of hardware-based encoders," said Brian Stevenson, Director of Product Management at Digital Rapids. "Our new HD H.264 enhancements offer the best of both worlds, while continuing our tradition of offering outstanding visual quality."

Digital Rapids Studio AVC Encoder continues to deliver superior quality from its software-based compression architecture than that available with typical hardware encoders. When used with StreamZ and StreamZHD, the Studio AVC Encoder also continues to leverage those systems' acclaimed hardware-based pre-processing to optimize output quality and bandwidth efficiency in the compressed result. StreamZ and StreamZHD continue to raise the bar for multi-format encoding solutions, seamlessly supporting three-screen experiences with real-time encoding and streaming in multiple formats targeting a broad range of devices.

For more information on Digital Rapids and our solutions, please visit us at IBC in stand 7.G41, or our web site at

About Digital Rapids Corporation – Digital Rapids develops market-leading hardware and software solutions for transforming and delivering media, enabling the multi-platform experiences that are defining the future of digital video. Scaling from individual applications to enterprise and global operations, Digital Rapids systems span the critical points in today's complex media workflows. Recipient of two prestigious Frost & Sullivan awards in the World Video Encoders and Transcoders market, Digital Rapids combines innovative technology with proven expertise to help our customers maximize their productivity, quality, and the value of their content in the evolving digital media market. Digital Rapids Corporation ( is headquartered in Ontario, Canada with offices in the United States, the UK, Australia, Argentina and Hong Kong.