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Mobile Tag, Inc. appoints William ‘Chip’ Hoffman as CEO

European 2D barcode leader MTag establishes American sister company in Atlanta, GA – creating a bridge between North America and Europe for global mobile marketing campaigns

Paris, France, March 18, 2009 – MTag, SAS, the acknowledged European leader for technology and services for mobile 2D barcodes, announced the appointment of William ‘Chip’ Hoffman as CEO of Mobile Tag, Inc., a Delaware Corporation focused on expanding the use of the technology.

Headquartered in Atlanta, Georgia (USA), Mr. Hoffman is responsible for expanding the use of the company’s 2D barcode technology solution mobiletag in the marketplace. Drawing on the success already experienced by the company in Europe, Mr. Hoffman will position Mobile Tag, Inc to supply Mobile Operators, Advertisers, Brands, Retailers, and others with a single, globally-ubiquitous source for mobile barcode technologies and services. Mobile Tag, Inc’s proven and patented technology will provide large multinationals the opportunity to deploy international mobile barcode technologies with confidence.

Mr. Hoffman has twenty-five years of global Entertainment, Media and Communications (EMC) experience. He was directly responsible for the large-scale operations of mBlox, Inc., Dobson Communications, Advanced TelCom Group, Sprint and Logix Communications Enterprises. He has worked closely with companies like Publicis, Interpublic Group, BBDO-Omnicom, and others on interactive advertising using mobile telecommunications technology.

More recently he was CEO of NeoMedia Technologies, Inc, where he helped develop a global technical and financial system for mobile barcodes. Prior to that, Mr. Hoffman engineered the creation of mBlox, Inc. the world’s largest mobile transactions network, and as its CEO served in London, Atlanta and Sunnyvale, CA. He was instrumental in developing the strategy to reorganise, restructure, and then rapidly grow the business to over 180 countries. mBlox serves more than 2 billion mobile subscribers and 500 wireless Operators around the globe including Vodafone, T-Mobile, Verizon and AT&T, creating the world’s largest provider of messaging infrastructure.

Earlier in his career, Mr. Hoffman served 8 years with Sprint managing business clients from the Global 10 to small and medium-sized business customers.

About MTag, mobiletag & MEEPASS

Innovative French company, MTag is a leading software developer specialising in mobile handset software solutions. MTag has two main products: mobiletag and MEEPASS.

In 2006, the company launched mobiletag, an embedded software application that allows mobile phones to read 2D barcodes, otherwise known as tags, simply by using the phone’s camera. MTag developed the software to create quick access to external content.

MTag recently received a venture capital investment of 4 million euros in October 2008, funded by new lead investor Alven Capital and by existing shareholders (XangeCapital and IDF Capital). This capital increase will allow mobiletag to pursue its international growth strategy in the market of 2D barcodes. mobiletag has already established business partnerships with the major French and European mobile network Operators and is in negotiation today with international brands. MTag has just opened an American company in Atlanta totally dedicated to the US market called Mobile Tag, Inc.

In addition to mobiletag, MTag is pleased to announce the launch of MEEPASS, a revolutionary new mobile identification product that the company showcased at this year’s Mobile World Congress in Barcelona. For more information, please visit: or