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Singapore's StarHub Uses Omneon to Implement Efficient Tapeless Workflow

SUNNYVALE, Calif. — June 9, 2009 — Omneon Inc. today announced that StarHub Cable Vision, Ltd. of Singapore has selected the company's MediaGrid™ active storage system as the core of its new, fully automated tapeless workflow. The MediaGrid system has already been installed and is in active operation.

"We are basing our new digital workflow on the MediaGrid system because Omneon understands the specific needs of media companies and has given us a platform on which we can optimize our new workflow," said Andrew Ng, StarHub Cable Vision manager, DMC Operations. "Not only does Omneon give us the reliability and performance we need, but the company's expertise in file-based workflows ensures that we get excellent support, both before and after the sale."

Offering more than 100 channels, StarHub Cable Vision is a leading cable television operator in Singapore, reaching 99 percent of households. The company is a subsidiary of StarHub Ltd., which also operates mobile telephone, Internet, and fixed-network services.

StarHub previously operated on videotape technology, so the transition to a digital workflow based on the MediaGrid system yields benefits in reliability, efficiency, and ease of operation, besides enabling the cable operator to save storage space associated with tape. Media clips stored on the Omneon MediaGrid are readily accessible and retrievable after a single ingest, in comparison to videotape storage that required manual retrieval and loading of tape into a VTR every time a clip was needed.

"StarHub is a forward-looking company taking full advantage of the benefits of moving to a file-based workflow," said Andrew Thornton, Omneon vice president of sales for the Asia/Pacific region. "The MediaGrid active storage system provides a solid but flexible platform that will help ensure StarHub's operational efficiency while at the same time allowing for growth."

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About StarHub Cable Vision

StarHub is Singapore's fully integrated info-communication company, offering a full range of information, communications, and entertainment services for both consumer and corporate markets. StarHub operates Singapore's fastest two-way HSPA+ mobile network that delivers up to 21 Mbps for downlink to complement its nationwide GSM network and an island-wide HFC network that delivers multichannel cable TV services (including high-definition television and on-demand services) as well as ultra-high speed residential broadband services. StarHub also operates an extensive fixed business network that provides a wide range of data, voice, and wholesale services.

Launched in 2000, StarHub has become one of Singapore's most innovative info-communications providers and the pioneer in "hubbing" - the ability to deliver unique integrated and converged services to all its customers. StarHub is listed on the main board of the Singapore Exchange since October 2004 and is a component stock of the Straits Times Index. Visit for more information.

About Omneon Inc.

Omneon Inc. is a leading provider of scalable media server and active storage systems that optimize workflow productivity and on-air reliability for the production, distribution, and management of digital media. Omneon is a pioneer in the use of advanced IT technologies and open systems for broadcast applications, producing a modular and expandable video server architecture in the Omneon Spectrum. The company's MediaGrid active storage system delivers centralized content storage that is scalable in capacity, bandwidth, and media-processing power. The company has an extensive global presence with customers in more than 50 countries on six continents. Omneon is on the Web at

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