stimulate sluggish Ultra High Definition television sales the
Consumer Electronics Association has teamed up with
DEG: The Digital Entertainment Group to create a video to educate
retailers on how to explain the benefits of UHDTV to consumers.
Anyone who has been to a consumer electronics store recently can attest to the lack in
understanding among store staff.
video will be shown in-store on UHDTV displays at participating
electronics retailers and installers.
one-minute video is specifically designed for use in stores and
highlights the incredible performance, versatility and value that the
next-generation of television provides. The CEA and DEG also are
developing a 30-second version of the video that can be used to
support online and social media.
HDTV is our future,” said CEA President and CEO Gary Shapiro in
a statement, citing CEA research
that found that three-fourths (73 percent) of online U.S. adults who
saw Ultra HDTV in a retail store are interested in owning the
this in mind, we are proud to partner with the DEG on this video to
provide retailers with an important tool to help educate and excite
to providing baseline information about UHDTV, both videos feature a
variety of movie trailers from all the major studios. The initial
1-minute video is supplied on a USB drive which can be played on most
video extolls the virtues of more than 8 million pixels of
resolution, or four times the resolution of today’s high-definition
is designed to be shown in-store on UHDTV displays at participating
electronics retailers and installers during CE
—a national campaign, running May 2-4 that encourages
consumers to visit their local CE retail store to see, hear and touch
the latest in home entertainment technology.
offers more than 8 million pixels of resolution, or four times
the resolution of today’s high-definition televisions. Many
UHDTV sets provide greater depth and range of color, brightness and
contrast as well, adding to a more immersive viewing experience. Many
of these next generation televisions also include a variety of
innovative features including streaming services, Smart TV
functionality and 3D as well as advanced upscaling, which
upconverts existing content—such as Blu-ray discs and
HDTV broadcasts—to 4k resolution.