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NAMM 2016: Adorama Covers Breaking Show News

New York, NY – January 22, 2016 -Adorama (opens in new tab), one of the world’s largest photography, video, audio, imaging and electronics retailers, is covering breaking news from the 2016 NAMM show (opens in new tab), taking place at the Anaheim Convention Center through Sunday, January 24th. Get the first look at brand new products from Audio Technica, Fender, DPA Microphones, Shure, Apogee and moreat the Adorama Learning Center, then shop directly at to preorder the latest innovations in pro audio and MI.

Audio Technica Announces New Microphones and In-Ear Monitors
In his round-up on the latest announcements from Audio Technica (opens in new tab), Adorama Learning Expert Brian Trahan says, “Audio Technica has been one of the masters of transduction-based audio technology in both consumer and pro-audio markets for the past 50+ years, and this year is no exception. At NAMM this winter, AT barrels boldly into the in-ear-monitor (IEM) headphone market with three exciting new products that will blow you away and certainly give competitors a run for their money.

Just announced products from the Audio Technica line include:

·ATH-E70, ATH-E50 and ATH-E40 In-Ear Monitor (IEM) Headphones
The ATH-E series are designed for use as in-ear monitors, compatible with Audio Technica’s M2 and M3 IEM wireless systems. All three units have housings designed to maximize isolation from outside sound, each slightly varying in shape. All have a “flexible memory cable” to loop over the ears for a custom-fit. The ATH-E70 ($399) (opens in new tab) offers audio pros three balanced armature drivers, the ATH-E50 ($199) (opens in new tab) has a single armature driver, and the ATH-E40 ($99) (opens in new tab) has a dual phase push-pull driver, which uses two diaphragms facing each other in a dynamic driver scenario.

·AE2300 Dynamic Cardioid Microphone (opens in new tab): This high-end dynamic mic is designed for use on versatile sources including guitar amps, percussion, horns and winds.

·ATM230 Dynamic Hypercardioid Microphone (opens in new tab): Built for musicians’ every day use, this mic has an excellent low-end that can withstand high SPL scenarios, like being two inches from a drum head.

·TW-T1007 (opens in new tab) System 10 Microphone Desk Stand Transmitter and ATW-T1006 (opens in new tab) System 10 Boundary Microphone/Transmitter: These are wireless units compatible with System 10 receivers, great for announcements at school, readings at church or temple, or conferences at work.

Fender Announces New Strats and Teles
A storied name in the history of guitars, Fender has been making the Telecaster and Stratocaster since 1951 and 1954, respectively. The American Elite Series are some of Fender’s finest guitars in production. The latest from this line have been carefully updated and crafted for exceptional comfort, playability and tonal opportunity.

The New American Elite Fender Strats and Teles (opens in new tab) include:

  • The American Elite Stratocaster
  • The Shawbucker HSS
  • The American Elite Telecaster
  • The Thinline Semi-Hollow Body

Also just announced are the New American Special Fender Strats and Teles (opens in new tab), which offer musicians high-quality builds at more affordable prices, perfect for players of every level.

  • The American Special Stratocaster
  • The American Special Stratocaster HSS
  • The American Special Telecaster

DPA Releases New Mounting Options for 4099 Instrument Microphones
DPA (Danish Pro Audio), a boutique Danish microphone company, offers one supreme line of mics for many instrumental applications. Their d:vote 4099 Instrument Microphones feature a supercardioid polar pattern, giving these mics a knack for sounding natural and exactly like the instrument they are mic’ing, with great gain before feedback.

For instrumentalists who haven’t had a proper clip to mount a DPA mic near their instrument, DPA has now released: a Universal Clamp Mount with a strong grip designed for instruments without a dedicated holder, the SM4099 Stand Mount, a Microphone Stand Mount and an AC4099 Clip for the Accordion.

Follow Adorama’s NAMM Show coverage and shop just-announced products (opens in new tab) from Audio Technica, Fender, DPA Microphones, Korg, Hartke, Shure, Apogee, Symphony and more.

ADORAMA: More Than aCamera (opens in new tab)Store
Adorama is more than a camera store – it’s one of the world’s largest photography, video, audio and computer retailers. Serving customers for more than 35 years, Adorama has grown from its flagship NYC store to include the leading online destination for imaging and consumer electronics. Adorama’s vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix; resources and gear for photographers, filmmakers, production studios, broadcasting and post houses, and recording artists through Adorama Pro; pro equipment rental at Adorama Rental Company; and the award-winning Adorama Learning Center, which offers free creative education in online channels such as the popular Adorama TV.

Adorama is listed as one of the top five electronics retailers by Consumer Reports, “Best of the Web” by, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.

Visit ADORAMA at (opens in new tab).

Press Contact
Anya Nelson
Zazil Media Group
(p) 617.817.6559