Wurl

Latest about Wurl

LG
To Reach CTV’s True Potential, We Need a Mindset Shift

By Kris Johns Published

CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized

Opinion
TED
TED Taps Wurl for FAST Channel Launch

By George Winslow Published

The free ad-supported TED channel will offer 4,000+ TED Talks to global audiences on connected TVs

Business
Wurl
Wurl’s FAST Channels Land On LG Channels

By George Winslow last updated

The worldwide distribution of the Wurl FAST channels on LG's free streaming service has begun in the U.S. and Europe

Streaming
Wurl
Wurl Partners With ScreenHits TV to Deliver FAST Channels

By George Winslow Published

The launches begin in the U.S., UK, Germany and Latin America as part of ScreenHits TV's global expansion

Streaming
AppLovin
AppLovin to Acquire Wurl for $430M

By George Winslow Published

The deal will extends AppLovin’s marketing platform’s reach into the connected TV market

Mergers & Acquisitions
Wurl
Wurl Announces Global FAST Pass

By George Winslow Published

The solution provides users with a global onramp for FAST channels that delivers content to top CTV streamers

Streaming
HBO Max
Churn Imposes Hefty Costs on Steamers

By George Winslow Published

Wurl Analytics reports that HBO Max, Netflix, Hulu and Disney+ lost $80.2M from churn in April 2021 alone

Business
streaming
Wurl Sees Sizable Q3 Gains in Streaming Hours, Ads

By Phil Kurz Published

Company points to surge as evidence that AVOD is future of TV

Streaming
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What are Ad Holes, and What Errors Cause Them?

By Yuval Fisher Published

What causes an otherwise perfectly good ad slot to become an ad hole?

Opinion
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Wurl Delivers Over 1 Billion Personalized Ads in First Full Year

By Phil Kurz Published

In its first year of operation, Wurl’s network has grown to reach nine countries

Business
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