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Wurl Sees Sizable Q3 Gains in Streaming Hours, Ads

(Image credit: Hub Entertainment Research)

PALO ALTO, Calif.—Streaming video distribution and ad services provider Wurl has announced the hours people spent viewing video streamed by its service grew 43% in the third quarter of 2020 compared to Q2 and 98% year-over-year.

The number of ads served also were up sharply for the quarter, posting an increase of 129% from the previous quarter, Wurl said. This growth underscores what the company says is proof that the future of TV is ad-supported linear streaming.

“Everything is accelerating. Leading studio brands are distributing their highest quality programming to CTV [connected television] on new streaming channels. Streaming viewing time is exploding and advertisers are following the viewers,” Wurl CEO Sean Doherty said. “Outpacing the growth of SVOD, ad-supported streaming services are the go-to destination for millions of TV viewers around the world.”

A total of 159 channels launched on the Wurl Network in Q3, taking its channel count to more than 500, the company said. 

More information is available on the company’s website.