TVSquared

Latest about TVSquared

Innovid

Innovid Buys TVSquared for $160M

By George Winslow published

The deal for the TV measurement provider will position Innovid as a single source for ad-serving and measurement for converged TV

Mergers & Acquisitions
Pixabay

Ad Buyer’s Notions of `TV' Converge

By George Winslow published

Three quarters of all media buyers say TV is now defined as both linear and streaming platforms; 70% say TV should be sold in the basis of impressions, according to TVSquared

Business
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Comcast Spotlight Introduces Instant IMPACT for Local TV Ads

By Michael Balderston published

Measures performance of ad campaigns and provides insight.

Business
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NBCU Stations, TVSquared Partner on Same-Day TV Attribution

By Michael Balderston published

Provides advertisers with view on how linear and digital TV campaigns are performing.

Business