TVSquared Innovid Buys TVSquared for $160M The deal for the TV measurement provider will position Innovid as a single source for converged TV ad-serving and measurement Ad Buyer’s Notions of `TV' Converge Three quarters of all media buyers say TV is now defined as both linear and streaming platforms; 70% say TV should be sold in the basis of impressions, according to TVSquared NBCU Stations, TVSquared Partner on Same-Day TV Attribution Latest about TVSquared NBCU Stations, TVSquared Partner on Same-Day TV Attribution By Michael Balderston published 12 December 19 Provides advertisers with view on how linear and digital TV campaigns are performing. Business Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1WJLA Studio A Revamp Features Brightline Lighting2Appear To Feature Contribution, Remote Production, Distribution Enhancements at NAB Show3Hulu Launches on Disney+ 4Bitmovin to Show Live Encoder Running on Akamai Cloud at NAB Show5NAB Show Exhibitor Insight — Matrox Video
NBCU Stations, TVSquared Partner on Same-Day TV Attribution By Michael Balderston published 12 December 19 Provides advertisers with view on how linear and digital TV campaigns are performing.