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New Survey Shows Effectiveness of TV Political Ads

By George Winslow Published

A TVB study found that TV was the most important influence in voting decisions during the 2021 Virginia gubernatorial race

Business
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Millennials Flocking to Local TV News During Coronavirus

By Michael Balderston Published

Local TV news is seeing a surge in younger viewers as social distancing, self-quarantines are in effect

Trends
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TV Still King in Time Spent With by Consumers, Says GfK

By Michael Balderston Published

Local TV also identified as most trusted news source

Trends
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GfK: TV Has Biggest Impact on Consumer Purchasing

By Michael Balderston Published

Traditional TV's influence is greater than all other types of media combined.

Business
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TV Stations Led Hurricane Dorian News Coverage for Impacted Communities

By Michael Balderston Published

Study indicated local TV stations provided critical info to 84% of respondents.

Business
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Perry A. Sook Named Chairman of TVB

By posted by Deborah D. McAdams Published

People
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Blindfolded No More

By Phil Kurz Published

'Bird Box' and the 'evolution' of viewer measurement.

Opinion
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Leo MacCourtney To Serve As TVB Board Chairman

By Phil Kurz Published

President of Katz Television Group will serve a two-year term through the end of 2020.

People
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Political Ad Spending Hits Historic Highs in 2018 Campaign

By Tom Butts Published

Local broadcasters reap biggest windfall, digital experiences biggest increase.

Business
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TVB: Viewers Turned to Local News for Bomb Cyclone Coverage

By Michael Balderston Published

Business
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