TVB

On Sept. 4 the Supreme Court issued an emergency stay reinstating Media Bureau guidance that expanded the discounts to all authorized committees

New industry guidance outlines expectations for local TV and video currency measurement, with companion buyer materials and supporting video interviews

90% of sports enthusiasts feel it is important for local sports to be shown for free on local broadcast TV, the TVB study found

RESEARCH TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association

While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports

Research New report estimates 20% to 30% of local viewing is not credited in existing syndicated measurement systems

Research Study shows local TV news, consumed on TV or digitally, remains No. 1 when it comes to trustworthiness

Research 80% of baby boomers and Gen Xers are reached by TV ads; 94% took some action

Research TVB study’s 4,000 respondents identified local broadcasters as their primary news source

People Will step away at the end of 2025 after more than 15 years of leading industry group