Latest about TVB
Survey: Fans Prefer Sports on Broadcast Over Streaming
90% of sports enthusiasts feel it is important for local sports to be shown for free on local broadcast TV, the TVB study found
TVB: Linear TV Still King
RESEARCH TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association
Study: Broadcast Remains the Most Powerful Platform for Reaching NFL Audiences
While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports
CIMM, TVB Study Examines Local TV Measurement Problems, Solutions
Research New report estimates 20% to 30% of local viewing is not credited in existing syndicated measurement systems
TVB: Local TV News Remains Valuable To Viewers, Advertisers
Research Study shows local TV news, consumed on TV or digitally, remains No. 1 when it comes to trustworthiness
Study: TV Ads Are Top Influencer of Older Adults Buying Retirement Homes
Research 80% of baby boomers and Gen Xers are reached by TV ads; 94% took some action
Survey: TV Remains Dominant Driver of Americans’ Daily News Conversations
Research TVB study’s 4,000 respondents identified local broadcasters as their primary news source
TVB President and CEO Steve Lanzano to Retire
People Will step away at the end of 2025 after more than 15 years of leading industry group
