Latest about TVB
CIMM, TVB Study Examines Local TV Measurement Problems, Solutions
Research New report estimates 20% to 30% of local viewing is not credited in existing syndicated measurement systems
TVB: Local TV News Remains Valuable To Viewers, Advertisers
Research Study shows local TV news, consumed on TV or digitally, remains No. 1 when it comes to trustworthiness
Study: TV Ads Are Top Influencer of Older Adults Buying Retirement Homes
Research 80% of baby boomers and Gen Xers are reached by TV ads; 94% took some action
Survey: TV Remains Dominant Driver of Americans’ Daily News Conversations
Research TVB study’s 4,000 respondents identified local broadcasters as their primary news source
TVB President and CEO Steve Lanzano to Retire
People Will step away at the end of 2025 after more than 15 years of leading industry group
CIMM, TVB Release Local TV and Video Innovation Showcase
Study highlights new approaches to measurement, currency and data collaboration that can help broadcasters expand their business
Survey: More Than Half of Netflix, Disney+, Max Subs Don’t See Advertising
Research New TVB study highlights the importance of broadcast TV for brands
Advertisers Too Often Look At The Last Click
OPINION Broadcasters must make the case for the synergy of linear TV and digital to agencies and brands
