Latest about TVB
TVB President and CEO Steve Lanzano to Retire
People Will step away at the end of 2025 after more than 15 years of leading industry group
CIMM, TVB Release Local TV and Video Innovation Showcase
Study highlights new approaches to measurement, currency and data collaboration that can help broadcasters expand their business
Survey: More Than Half of Netflix, Disney+, Max Subs Don’t See Advertising
Research New TVB study highlights the importance of broadcast TV for brands
Advertisers Too Often Look At The Last Click
OPINION Broadcasters must make the case for the synergy of linear TV and digital to agencies and brands
Reach, Time, Trustworthiness Propel TV To Top Of Media Heap, Finds TVB Survey
A survey of 4,000 Americans reveals the biggest strengths of linear broadcasting
TVB: Broadcast/Cable Still Provides Widest Reach, Most Viewing Time
Broadcast and cable channels reached 81% of the population; local news is still the most trusted news source
TVB Announces TVB Next, TVB DEI Awards
Cox Media Group, Havas Media, Horizon Media and Tegna received awards at TVB’s 2023 Live Executive Summit
TVB Questions Relevance of Nielsen's The Gauge Audience Measurement
TVB is responding to July data showing broadcast and cable TV viewing share hit new lows and linear TV dropped below 50% for the first time
