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TVB: Local Broadcast TV News Delivers 10X Larger Audiences than Subscription Streaming

By George Winslow published

The TVB analysis compared total viewing of nearly 5,000 programs on six SVOD services with audiences of local news programs in five markets

Streaming
Money

TV Ads Produced Biggest Bang for the Buck in Battleground States

By George Winslow published

The ads also helped boost voter turnout and TV local news was cited as the most trusted news source

Business
Pixabay

TVB Survey Finds that TV Most Effective Way to Get Out the Vote

By George Winslow published

Local news was found to be the most trust media platform, with social media and cable news being the top purveyors of “fake news” according to the TVB

Pixabay

New Survey Shows Effectiveness of TV Political Ads

By George Winslow published

A TVB study found that TV was the most important influence in voting decisions during the 2021 Virginia gubernatorial race

Business
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Millennials Flocking to Local TV News During Coronavirus

By Michael Balderston published

Local TV news is seeing a surge in younger viewers as social distancing, self-quarantines are in effect

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TV Still King in Time Spent With by Consumers, Says GfK

By Michael Balderston published

Local TV also identified as most trusted news source

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TV Stations Led Hurricane Dorian News Coverage for Impacted Communities

By Michael Balderston published

Study indicated local TV stations provided critical info to 84% of respondents.

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Leo MacCourtney To Serve As TVB Board Chairman

By Phil Kurz published

President of Katz Television Group will serve a two-year term through the end of 2020.

People
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Political Ad Spending Hits Historic Highs in 2018 Campaign

By Tom Butts published

Local broadcasters reap biggest windfall, digital experiences biggest increase.

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GfK: TV Has Biggest Impact on Consumer Purchasing

By Michael Balderston published

Traditional TV's influence is greater than all other types of media combined.

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