TVB

Latest about TVB

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CIMM, TVB Release Local TV and Video Innovation Showcase

By George Winslow Published

Study highlights new approaches to measurement, currency and data collaboration that can help broadcasters expand their business

Insights
streaming services
Survey: More Than Half of Netflix, Disney+, Max Subs Don’t See Advertising

By George Winslow Published

Research New TVB study highlights the importance of broadcast TV for brands

Research
money
Advertisers Too Often Look At The Last Click

By Phil Kurz Published

OPINION Broadcasters must make the case for the synergy of linear TV and digital to agencies and brands

OPINION
Hadassa Gerber, chief research officer at TVB
Reach, Time, Trustworthiness Propel TV To Top Of Media Heap, Finds TVB Survey

By Phil Kurz Published

A survey of 4,000 Americans reveals the biggest strengths of linear broadcasting

Insights
Technicolor
TVB: Broadcast/Cable Still Provides Widest Reach, Most Viewing Time

By George Winslow Published

Broadcast and cable channels reached 81% of the population; local news is still the most trusted news source

Insights
TVB logo
TVB Announces TVB Next, TVB DEI Awards

By George Winslow Published

Cox Media Group, Havas Media, Horizon Media and Tegna received awards at TVB’s 2023 Live Executive Summit

Events
VAB
TVB Questions Relevance of Nielsen's The Gauge Audience Measurement

By George Winslow Published

TVB is responding to July data showing broadcast and cable TV viewing share hit new lows and linear TV dropped below 50% for the first time

Insights
image of remote and a wall of video
TVB: Local Broadcast TV News Delivers 10X Larger Audiences than Subscription Streaming

By George Winslow Published

The TVB analysis compared total viewing of nearly 5,000 programs on six SVOD services with audiences of local news programs in five markets

Streaming
Money
TV Ads Produced Biggest Bang for the Buck in Battleground States

By George Winslow Published

The ads also helped boost voter turnout and TV local news was cited as the most trusted news source

Business
Pixabay
TVB Survey Finds that TV Most Effective Way to Get Out the Vote

By George Winslow Published

Local news was found to be the most trust media platform, with social media and cable news being the top purveyors of “fake news” according to the TVB

Insights
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