Latest about TVB
TVB: Broadcast/Cable Still Provides Widest Reach, Most Viewing Time
Broadcast and cable channels reached 81% of the population; local news is still the most trusted news source
TVB Announces TVB Next, TVB DEI Awards
Cox Media Group, Havas Media, Horizon Media and Tegna received awards at TVB’s 2023 Live Executive Summit
TVB Questions Relevance of Nielsen's The Gauge Audience Measurement
TVB is responding to July data showing broadcast and cable TV viewing share hit new lows and linear TV dropped below 50% for the first time
TVB: Local Broadcast TV News Delivers 10X Larger Audiences than Subscription Streaming
The TVB analysis compared total viewing of nearly 5,000 programs on six SVOD services with audiences of local news programs in five markets
TV Ads Produced Biggest Bang for the Buck in Battleground States
The ads also helped boost voter turnout and TV local news was cited as the most trusted news source
TVB Survey Finds that TV Most Effective Way to Get Out the Vote
Local news was found to be the most trust media platform, with social media and cable news being the top purveyors of “fake news” according to the TVB
New Survey Shows Effectiveness of TV Political Ads
A TVB study found that TV was the most important influence in voting decisions during the 2021 Virginia gubernatorial race
Millennials Flocking to Local TV News During Coronavirus
Local TV news is seeing a surge in younger viewers as social distancing, self-quarantines are in effect
