Latest about The Gauge
Nielsen: TV Viewing Surged in November
By George Winslow published
Total TV usage was up 7.8% vs. October as a result of increases in sports and streaming audiences
Nielsen: YouTube Becomes Top Streaming Platform, Beating Netflix for the First Time
By George Winslow published
Sports boosted the broadcast share of TV viewing in September, according to Nielsen's latest report from The Gauge
Streaming Accounted for 35% of TV Viewing in August 2022
By George Winslow published
Broadcast’s share of TV viewing increased to 22.1% while YouTube tied Netflix for the first time as the most popular streaming platform on TV, according to Nielsen's The Gauge
Nielsen: Streaming Accounts for One Third of All TV Viewing
By George Winslow published
As broadcast and cable decline to new lows, streaming has gained 6 share points in the last year according to Nielsen's The Gauge
Streaming Hits Record TV Viewing Share for 3rd Straight Month
By George Winslow published
Streaming accounted for nearly 32% of all TV viewing in May while broadcast slipped to only 24.4% according to Nielsen
Nielsen: Streaming Captured Record TV Viewing Share in March
By George Winslow published
Overall TV viewing dropped by 4.5% in March as news viewing boosted cable’s viewing share and broadcast lost share according to Nielsen’s The Gauge
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