The Gauge

Research Pro football drove a 4.3% increase in broadcast viewing in October

Streaming usage is up 71% since 2021 and streaming’s share of total TV viewing is now higher than broadcast and cable combined

Nielsen’s new The Ad-Supported Gauge data find ad-supported streaming tops both broadcast and TV viewing

Research Fox hit a company-high of 8.4% of total viewing; Disney held the top spot in the ranking of TV viewing by company

TVB is responding to July data showing broadcast and cable TV viewing share hit new lows and linear TV dropped below 50% for the first time

Overall viewing was up as broadcast expanded its share of viewing time to 24.9%

Peacock captured 1% of TV viewing for the first time as broadcast continued to lose TV viewing share

Total TV usage was up 7.8% vs. October as a result of increases in sports and streaming audiences

Sports boosted the broadcast share of TV viewing in September, according to Nielsen's latest report from The Gauge