The Gauge Nielsen: TV Viewing Booms Again in January Overall viewing was up as broadcast expanded its share of viewing time to 24.9% Nielsen: Streaming Audiences in Dec. Up 46% YoY Peacock captured 1% of TV viewing for the first time as broadcast continued to lose TV viewing share Nielsen: TV Viewing Surged in November Total TV usage was up 7.8% vs. October as a result of increases in sports and streaming audiences Grid List Latest about The Gauge Nielsen: YouTube Becomes Top Streaming Platform, Beating Netflix for the First Time By George Winslow published 20 October 22 Sports boosted the broadcast share of TV viewing in September, according to Nielsen's latest report from The Gauge Streaming Accounted for 35% of TV Viewing in August 2022 By George Winslow published 15 September 22 Broadcast’s share of TV viewing increased to 22.1% while YouTube tied Netflix for the first time as the most popular streaming platform on TV, according to Nielsen's The Gauge Nielsen: Streaming Accounts for One Third of All TV Viewing By George Winslow published 21 July 22 As broadcast and cable decline to new lows, streaming has gained 6 share points in the last year according to Nielsen's The Gauge Streaming Hits Record TV Viewing Share for 3rd Straight Month By George Winslow published 16 June 22 Streaming accounted for nearly 32% of all TV viewing in May while broadcast slipped to only 24.4% according to Nielsen Nielsen: Streaming Hits Record Levels, Accounts for 30% of TV Viewing By George Winslow published 19 May 22 While total TV viewing declined, streaming volume stayed steady and increased its share Nielsen: Streaming Captured Record TV Viewing Share in March By George Winslow published 21 April 22 Overall TV viewing dropped by 4.5% in March as news viewing boosted cable’s viewing share and broadcast lost share according to Nielsen’s The Gauge Nielsen: Streaming Hit Record Levels in January 2022 By George Winslow published 17 February 22 Broadcast viewing levels were up by 9% as overall TV usage grew by 8%, Nielsen’s The Gauge reported Streaming Grabs a Record TV Viewing Share During Holidays By George Winslow published 13 January 22 Streaming reached an all-time weekly high in December, taking 33% of the total TV viewing share during the week of Christmas, according to Nielsen’s The Gauge Nielsen: Sports, New Dramas Boost Broadcast TV Viewing Share in October By George Winslow published 18 November 21 Broadcast’s viewing share rose 2 percentage points to 28%, behind cable (37%) but equal to streaming for the first time in since Nielsen launched The Gauge in May 2021 NFL Helps Boost Broadcast TV Viewing Share in September By George Winslow published 14 October 21 Broadcasters share of total viewing jumped 2 percentage points to 26% of the total TV time spent by consumers in September according to Nielsen’s The Gauge 12 The latest product and technology information Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Registration Opens for Media Tech Sustainability Summit 2Tedial Joins Google Cloud Partner Advantage Program 3Public Media Technology Summit to Focus on FAST Channels4Ai-Media Adds Dynamic Captioning as LEXI Preferred Partner 5Judge Overturns Dish $469M Patent Violation Case
Nielsen: YouTube Becomes Top Streaming Platform, Beating Netflix for the First Time By George Winslow published 20 October 22 Sports boosted the broadcast share of TV viewing in September, according to Nielsen's latest report from The Gauge
Streaming Accounted for 35% of TV Viewing in August 2022 By George Winslow published 15 September 22 Broadcast’s share of TV viewing increased to 22.1% while YouTube tied Netflix for the first time as the most popular streaming platform on TV, according to Nielsen's The Gauge
Nielsen: Streaming Accounts for One Third of All TV Viewing By George Winslow published 21 July 22 As broadcast and cable decline to new lows, streaming has gained 6 share points in the last year according to Nielsen's The Gauge
Streaming Hits Record TV Viewing Share for 3rd Straight Month By George Winslow published 16 June 22 Streaming accounted for nearly 32% of all TV viewing in May while broadcast slipped to only 24.4% according to Nielsen
Nielsen: Streaming Hits Record Levels, Accounts for 30% of TV Viewing By George Winslow published 19 May 22 While total TV viewing declined, streaming volume stayed steady and increased its share
Nielsen: Streaming Captured Record TV Viewing Share in March By George Winslow published 21 April 22 Overall TV viewing dropped by 4.5% in March as news viewing boosted cable’s viewing share and broadcast lost share according to Nielsen’s The Gauge
Nielsen: Streaming Hit Record Levels in January 2022 By George Winslow published 17 February 22 Broadcast viewing levels were up by 9% as overall TV usage grew by 8%, Nielsen’s The Gauge reported
Streaming Grabs a Record TV Viewing Share During Holidays By George Winslow published 13 January 22 Streaming reached an all-time weekly high in December, taking 33% of the total TV viewing share during the week of Christmas, according to Nielsen’s The Gauge
Nielsen: Sports, New Dramas Boost Broadcast TV Viewing Share in October By George Winslow published 18 November 21 Broadcast’s viewing share rose 2 percentage points to 28%, behind cable (37%) but equal to streaming for the first time in since Nielsen launched The Gauge in May 2021
NFL Helps Boost Broadcast TV Viewing Share in September By George Winslow published 14 October 21 Broadcasters share of total viewing jumped 2 percentage points to 26% of the total TV time spent by consumers in September according to Nielsen’s The Gauge
