The Gauge
Latest about The Gauge

Nielsen: TV Viewing Booms Again in January
By George Winslow published
Overall viewing was up as broadcast expanded its share of viewing time to 24.9%

Nielsen: Streaming Audiences in Dec. Up 46% YoY
By George Winslow published
Peacock captured 1% of TV viewing for the first time as broadcast continued to lose TV viewing share

Nielsen: TV Viewing Surged in November
By George Winslow published
Total TV usage was up 7.8% vs. October as a result of increases in sports and streaming audiences

Nielsen: YouTube Becomes Top Streaming Platform, Beating Netflix for the First Time
By George Winslow published
Sports boosted the broadcast share of TV viewing in September, according to Nielsen's latest report from The Gauge

Streaming Accounted for 35% of TV Viewing in August 2022
By George Winslow published
Broadcast’s share of TV viewing increased to 22.1% while YouTube tied Netflix for the first time as the most popular streaming platform on TV, according to Nielsen's The Gauge

Nielsen: Streaming Accounts for One Third of All TV Viewing
By George Winslow published
As broadcast and cable decline to new lows, streaming has gained 6 share points in the last year according to Nielsen's The Gauge

Streaming Hits Record TV Viewing Share for 3rd Straight Month
By George Winslow published
Streaming accounted for nearly 32% of all TV viewing in May while broadcast slipped to only 24.4% according to Nielsen
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