The Gauge
Latest about The Gauge

NFL’s Popularity Advances TV Seasonal Viewership Growth
By Phil Kurz published
Research Pro football drove a 4.3% increase in broadcast viewing in October

Nielsen: Streaming Reaches Historic TV Viewing Milestone
By George Winslow published
Streaming usage is up 71% since 2021 and streaming’s share of total TV viewing is now higher than broadcast and cable combined

Nielsen: Most TV Viewing Is On Ad-Supported Services
By George Winslow published
Nielsen’s new The Ad-Supported Gauge data find ad-supported streaming tops both broadcast and TV viewing

Nielsen: Fox, Disney Gain Viewing Share in October
By George Winslow published
Research Fox hit a company-high of 8.4% of total viewing; Disney held the top spot in the ranking of TV viewing by company

TVB Questions Relevance of Nielsen's The Gauge Audience Measurement
By George Winslow published
TVB is responding to July data showing broadcast and cable TV viewing share hit new lows and linear TV dropped below 50% for the first time

Nielsen: TV Viewing Booms Again in January
By George Winslow published
Overall viewing was up as broadcast expanded its share of viewing time to 24.9%

Nielsen: Streaming Audiences in Dec. Up 46% YoY
By George Winslow published
Peacock captured 1% of TV viewing for the first time as broadcast continued to lose TV viewing share

Nielsen: TV Viewing Surged in November
By George Winslow published
Total TV usage was up 7.8% vs. October as a result of increases in sports and streaming audiences
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