Latest about Snapchat
Study: Snapchat Campaigns Effective in Boosting Audiences for TV Shows and Movies
New Samba TV data showed that Snapchat ads provided a 84% lift in driving audiences watch TV Shows and movies
Snapchat Launches Snapchat+ Subscription Service
The $3.99 a month service will offer exclusive features to Snapchat+ subs but will include ads
Snapchat Adds More Content with Disney, ViacomCBS and NBCU Deals
The deals will expand the number of shows on channels offering short-form videos in Snapchat’s Discover area
Traditional Broadcasters Eye Content on Social Media Platforms, Ampere Says
Broadcast groups are providing funding as a way to access social media’s youth audience.
‘Alternative Video’ Gaining Ground on Traditional TV Programming
On the same day that the Emmy Awards announce their nominations for the 2018 season, a new report suggests that an increasing number of viewers are watching “alternative content”
