Comscore and Standard Media Index are billing it as the first effective cost-per-thousand (eCPM) metric for national linear television ad spend
Total U.S. TV advertising was also up 9% compared to Jan. 2021 but cable TV saw a 3% decline, according to SMI
Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets
While June saw just a 9% decrease, COVID-19 had a greater impact on the entire second quarter
Get the TV Tech Newsletter
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.