Latest about SMI

Comscore

Comscore, SMI Launch New Metric for National Linear TV Ad Spend

By George Winslow published

Comscore and Standard Media Index are billing it as the first effective cost-per-thousand (eCPM) metric for national linear television ad spend

Business
Stock

SMI: U.S. Broadcast TV Advertising Up 19% YoY in Jan. 2022

By George Winslow published

Total U.S. TV advertising was also up 9% compared to Jan. 2021 but cable TV saw a 3% decline, according to SMI

Business
money

SMI: TV Ad Spending Up 13% from March 2020

By Michael Balderston published

Nearing pre-pandemic ad spending levels

Business
money

SMI Sees Growth in U.S. Ad Spend After 2020 Declines

By Michael Balderston published

Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets

Business
NHL Bubble

TV Advertising Stems Losses in Q3 With Return of Sports, SMI Reports

By Michael Balderston last updated

NBA and NHL playoffs helped drive resurgence in ads

Business
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TV Ad Revenues Continue Slow Comeback, Per SMI

By Michael Balderston published

While June saw just a 9% decrease, COVID-19 had a greater impact on the entire second quarter

Business
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TV Advertising Shows Signs of Rebound, Finds SMI

By Michael Balderston published

While still down year-over-year, there was growth from the numbers in April

Business
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National TV Ad Market Down $1.6B Year-over-Year

By Michael Balderston published

Heavily impacted by lack of sports, despite increases in news and general TV viewership

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