SMI

Ads for online betting declined by 8% in 2022

But linear TV spending in the first two months of Q2 2022 is down 10% from a year earlier

The private equity deal is part of Dreamscape’s plans to build a leading marketing technology business by acquiring companies and assets

Comscore and Standard Media Index are billing it as the first effective cost-per-thousand (eCPM) metric for national linear television ad spend

Total U.S. TV advertising was also up 9% compared to Jan. 2021 but cable TV saw a 3% decline, according to SMI

Nearing pre-pandemic ad spending levels

Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets

NBA and NHL playoffs helped drive resurgence in ads

While June saw just a 9% decrease, COVID-19 had a greater impact on the entire second quarter

While still down year-over-year, there was growth from the numbers in April