Why 2019 Will Be the Year of the Consumer for Connected TV
As consumers continue to demand nearly unlimited choice at low prices, the only thing that will keep CTV viable is advertising.
skinny bundle
Rate of Cord-Cutting Grows as Pay-TV Continues to Shed Subscribers
Multichannel sectors lost more than a million video subscribers in Q3 2018, according to researchers.
Report: Google Enlists CBS for Planned Skinny Bundle
The Wall Street Journal is reporting that Google and CBS have reached a deal to include CBS Network content on Google’s planned skinny bundle channel.
Report: ‘Skinny Bundles’ Could Eat Into Older Pay TV Market
The creation of the “skinny bundle” by pay TV operators, TV packages composed of selected channels targeted at a specific customer segment, is aimed at getting younger viewers to sign-up for pay TV rather than cut the cord.
ESPN and Verizon Reach Settlement on Skinny Bundle
After initially filing a lawsuit against Verizon, ESPN has announced that the two sides have come to a settlement over Verizon’s proposed skinny bundle package.