Latest about Sinclair Broadcast Group
Sinclair Partners With Operative Media to Change How Media Is Transacted
The move combines Sinclair’s broadcast and digital inventory to enable impression-based buys
CAST.ERA Eyes Year-End Release of 5G-ATSC 3.0 Convergence Technologies
Some capabilities include an AI-based upscaler, zero-latency OTT and personalized ad delivery
Sinclair Inaugurates New Media Operations Center
Atlanta-based facility will serve as a hub for Sinclair’s RSNs
Sinclair Laying Off 5% of Staff
Sinclair says that cuts were necessary because of “profound impact” of pandemic
Sinclair Readies ATSC 3.0 Simulcast of Seattle Radio Stations
The broadcaster’s rollout of OTA-delivered ATSC 3.0 radio simulcasts advances its automotive strategy
Sinclair, Bally Reveal Bally Sports Rebrand for RSNs
Sinclair RSNs will now feature the Bally Sports logo and regional monikers
Taking ATSC 3.0 Nationwide
Tests on the east and west coast are separate, but do have a collaborative spirit
ViacomCBS, Sinclair Renew Affiliation Agreements
Deal covers 13 stations and nearly 6 million households
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